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« Ghibli Effect » ChatGPT raises the question of copyright

Internet users flocked to ChatGPT to generate illustrations in the style of Hayao Miyazaki's iconic Japanese studio. With its 500 million users, OpenAI has immense power to produce content that is nonetheless difficult to copyright.

Read Joséphine Boone’s analysis in Les Echos, with her interview with Anne-Marie Pecoraro on the Ghibli effect on ChatGPT and its consequences for copyright.

In the United States, copyright is based on ‘fair use’, a concept that authorizes use without harm,” explains Anne-Marie Pecoraro, a lawyer specializing in intellectual property law. This notion implies that the use does not lead to competition or harm to the work.