MIPTV 2024 – “Finance Lab: Rights & Licensing – monetizing your IP” moderated by Anne-Marie Pecoraro, AI Round Table moderated by Rodolphe Boissau

UGGC - Miptv

Anne Marie Pecoraro and Rodolphe Boissau will be in Cannes at MIPTV from April 8 to 10, the international television program market bringing together audiovisual and entertainment industry professionals from 85 countries.
Anne-Marie Pecoraro will moderate a panel to explore the new frontiers of financing, with Cecilie Olsen Marett, SVP Global Content, Non-Scripted at ITV Studios and Rachel Eggebbeen, chief content officer Amplify Pictures.
At a time when program distribution is undergoing a metamorphosis, our two experts will decipher the new opportunities with Anne-Marie Pecoraro, and share their rich experience of working with platforms, diversification, licensing and the valorization of intellectual property rights. How can we take advantage of the fragmentation of the audiovisual landscape? How best to structure, monetize and protect intellectual property and programs?
Rodolphe Boissau will moderate the Expert Round Table on the implications of artificial intelligence for the audiovisual industry.