UGGC Avocats supports D-AIM in its merger with Splio to transform customer marketing

Paris, October 29, 2021 – UGGC Avocats, a leading business law firm, has assisted D-AIM in its merger with Splio. A major operation in the world of MarTech – digital marketing technologies.

The two French software companies announce the pooling of their know-how, expertise and resources to create the customer marketing of tomorrow. This merger involves the launch of a SaaS platform that covers the entire value chain of relationship marketing: from data structuring to marketing activation and augmented customer knowledge. A new scheme defined by D-AIM as Individuation Marketing®: using data with artificial intelligence to address the customer in the most relevant way.

D-AIM supports its clients in adopting this new concept. By entrusting artificial intelligence with the responsibility of identifying the best communication opportunities with each individual customer, D-AIM enables brands to dedicate a virtual marketer to each of them. This solution, which responds to the growing need for more ethical and empathetic customer marketing, is being deployed by leading players in the retail, media, telecoms and banking-insurance sectors.

The new group now has over 250 employees in 9 global offices and over 500 brands. Investment funds that had previously financed each of the companies have reaffirmed their commitment by participating in a €10 million round of financing for the newly created group.

The UGGC Avocats team that accompanied D-AIM was composed of :

Other advisors involved in the transaction

Gide acted for Splio in this merger. The team was composed of Antoine de la Gatinais (partner), Olivier Legrand (senior), Sophie Gilbert (associate).


About UGGC Avocats

Founded in 1993, UGGC Avocats is one of the leading independent business law firms in France. UGGC Avocats assists private and public operators. The firm has extensive expertise in legal and tax matters; through its teams and its “family office”, it offers a very large capacity of intervention in France and internationally (Europe, Africa, Asia and South America). UGGC Avocats is positioned as a “client firm” and its approach is based on its ability to mobilize multidisciplinary teams adapted to its clients’ needs. UGGC Avocats gathers more than 150 lawyers, including 33 partners.


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